Headless commerce that doubled mobile conversion
A luxury home brand needed a storefront as premium as its products — fast, global and effortless to manage.
A sluggish legacy store lost mobile shoppers and was impossible to localize or merchandize at speed.
Research & discovery
- We interviewed stakeholders across the business and mapped every step of the current retail & e-commerce workflow to find where time and money were leaking.
- Competitive benchmarking and user testing revealed the moments of friction that mattered most to real users.
- We defined clear success metrics — including mobile conversion and largest paint — before a single screen was designed.
Our approach
Strategy & architecture
We designed a scalable architecture capable of supporting Vertex Retail's growth without a future rewrite.
Design system
A reusable component library ensured consistency, speed and a premium feel across every surface.
Iterative delivery
Weekly demos kept stakeholders aligned and let us course-correct early and cheaply.
Launch & optimize
A zero-downtime rollout with monitoring, followed by data-driven iteration to compound results.
Development & solution
A headless commerce stack with a custom design system, real-time inventory and one-click localization.
Before & after
The measurable shift our work delivered.
The results
+104%
Mobile conversion
0.7s
Largest paint
+38%
Avg. order value
Inside the build
Challenges we navigated
Tight timeline
Delivering enterprise-grade quality within 10 weeks demanded ruthless prioritization and async workflows.
Complex integrations
Connecting Next.js, Shopify, Redis required careful data modeling and resilient error handling.
Change management
We built for adoption — onboarding, training and intuitive UX so teams actually embraced the new system.
“Our mobile conversion doubled after the rebuild. The attention to performance and detail is unlike any agency we've worked with.”
Sofia Laurent
Head of Digital, Vertex Retail
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